Using (Twitter and Google) Alerts in Your Ministry
Jan 5th, 2009 by Josh
Get the pulse on what the community is saying about your church or youth ministry using some simple and free tools that monitor what gets posted to the web.
Use Twilert to get an email when someone uses Twitter that includes a keyword you set up, and use Google Alerts when someone updates a blog or a website in the same way. You could also bookmark a keyword Twitter search page or bookmark a Google blog search page that keeps a real-time eye on things, too.
When you see someone Twitter or about your church or ministry, here’s some ideas on how you could respond:
- someone Twitters about their first time visiting your church - ask if they enjoyed it or had any questions. Encourage them to come back and/or find a service style that might be better for them.
- if someone has a question about your church - find them the answer and shoot it back to them as soon as you can.
- If someone posts generally about your church in a blog post, at least leave them a comment to let them know you read their post.
- If there’s some information in an article or website that is in error, contact the website and give them the correct information.
I like what Guy said recently about responding on Twitter:
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People are pissed: help them out
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People are confused: help them out
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People who have questions: help them out
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People are happy: ask them to spread the word
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Lots of companies are doing this now (here’s a couple of studies on Hulu, Popeyes and Zappos) - I even got a Tweet from Motorola when I upgraded my Q9c. Do you have another idea on how to use these tools? Post it in the comments!
JG










